Excerpts from article written in the Washington CITY PAPER March 27, 2012
However antiquated the once common eatery freebies now seem, the things are an essential part of Smith & Co.’s branding. Every table at your local Matchbox Restaurant Group location, for example, is embedded with the [match] boxes as part of the decor. You’ll find all sort of themes including Elvis, Hello Kitty, and Star Wars, among others.
Perry Smith, a principal partner of Matchbox Food Group says the company spends thousands of dollars on the logo-emblazoned complimentary flame starters…”And customers usually just don’t nab one, they literally grab handfuls of them. … we go through thousands of them a year”… Smith says. “That’s what people expect. It’s probably our best form of advertising for what we do.”
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