FAST COMPANY article from February 4, 2011 Light My Fire: The Match Book Makes a Cultural Comeback
LIGHT MY FIRE: THE match book MAKES A CULTURAL COMEBACK.
Great feature about the resurgence of match books that are now being used by the entertainment and retailing industries to promote their bands and their brands!
AS THE SMOKE CLEARS FROM BARS AND RESTAURANTS, MATCHBOOKS FIND NEW INDUSTRIES — FROM FASHION TO MUSIC — TO CALL HOME.
Juicy Couture has had original designs created to sell in stores, and music venues. Many Indie, Hip Hop and Rock Bands have started handing matchbooks out at gigs out in place of pricey T-shirts.
“Fire speaks so instantly to life,” says Yael Alkalay, founder of Red Flower, a New York bath-and-body company. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. “Matches have a certain charm,” she says. “If you’ve got them, you’ve got light, you’ve got warmth.”
To place your order to put a light on your business or band get in touch with TheMatchGroup or call one of our expert match makers at 800.605.7331 and get in on the ”Hot Match on Striker Action” that’s happening right now!