FEATURE MATCHES Match Books -Vintage Match Books with Colorful Images Across Flattened Match Stems

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FEATURE MATCHES -Vintage Match Books with Colorful Images Across Flattened Match Stems

ASSORTMENT OF "FEATURE" MATCH BOOKS WITH PRINTED MATCH STEMS

ASSORTMENT OF VINTAGE “FEATURES” -MATCH BOOKS WITH PRINTED MATCH STEMS

Branded Match Books serve as mementos from places that you’ve visited or vacationed at, make great keepsakes from cherished family events and obviously, are a convenient and reliable source of fire for lighting candles, fireplaces, barbecues, incense, igniting gas pilot lights, as well as an essential item for use when camping. To this day advertising matches remain as one of the most inexpensive and highest impact forms of advertising -serving as “Functional Business Cards” that are widely accepted by your customers for the uses mentioned above while at the same time serving to promote your business, product or service.

Over 60 years ago, match company salesman would pitch potential customers with the catchy phrase: “your match books act as 20 little salesmen” meaning that when each of the 20 individual matches (in a standard match book) was removed and struck by it’s user, it served as an opportunity to reinforce your company’s brand 20 times!

“You can’t beat match books for good, inexpensive advertising,” says John Williams, publicity manager of The American Matchcover Collecting Club. When traveling through the smallest towns, you should still be able to pick up matches from restaurants, hotels and businesses who still believe in the power of these economical “pocket billboards” to advertise their businesses.

Match cover collecting satisfies every collector’s urge to organize, classify, categorize and display .

In this post I’ll be featuring the highly collectible and unique FEATURE -match books with colorful images across flattened sticks. Lion Match Corporation was the first match manufacturer to design and produce the feature match book.

The first FEATURE match books were Giant Sized -about 4″ tall!

1936 Giant Feature Match Book advertising a Buick sponsored NBC Radio Show

1936 Giant Feature Match Book advertising a Buick sponsored NBC Radio Show

1936 Giant Feature Match  Book a Buick Sponsored NBC Boxing Radio Show

1936 Giant Feature Match Book a Buick Sponsored NBC Boxing Radio Show

Early GE Giant Feature Match Book

Early GE Giant Feature Match Book

Early GE Giant Feature Match Book with Selling Tips

Early GE Giant Feature Match Book with Selling Tips

There were also other special options that were later introduced such as special die cut match cover shapes offered to enhance the image of the advertising product by making it stand out with a 2 Dimensional look  outside in addition to the feature -printed match stems inside:

'57 Pontiac Die Cut Special Feature Match Book

’57 Pontiac Die Cut Special Feature Match Book

'57 Pontiac Feature printed match stems with image of their new V8 motor

’57 Pontiac Feature printed match stems with image of their new V8 motor

And an example of a Political Feature Match Book:

Wendell Wilkie Printed Stem Feature Match Book

Wendell Wilkie Printed Stem Feature Match Book

Unfortunately, feature match books have been out of production and unavailable for over 25 years and are highly collectible now, but you can rely upon TheMatchGroup to keep the flame of match advertising lit! Call one of our match mavens at 800.605.7331 today to design your business’ own branded advertising match books or match boxes!

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About kingmatch

President of TheMatchGroup. Producers of lowest cost/fastest turnaround branded match books, match boxes, toothpicks, coasters, napkins, branded sugar stick packets, printed paper bags, pens, bottle openers, breath mints to Restaurants, Hotels, Nightclubs, Country Clubs, Tobacconists, Cigar Manufacturers, as well as Candle Makers.
This entry was posted in advertising, ADVERTISING MATCHES, bar-be-que, book matches, box matches, Business card, buy matches, candle matches, cigar matches, custom printed matches, functional business cards, get matches, Hotel Matches, How to buy matches, hurricane matches, logo matches, Match, match art, Match book Art, match books, match boxes, match collector, match stick art, Matchbook, Motel Matches, order matches, philluminist, printed matches, restaurant matches, TheMatchGroup, Uncategorized, vacation matches, where to buy advertising matches, Where to buy matches, World War II propaganda matches, World War Two Matches, www.getmatches.com, www.thematchgroup.com and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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