Joe Danon Quoted re. The Resurgence in The Popularity of Advertising Matches in BALTIMORE BUSINESS JOURNAL 10-27-2000


Joe Danon Quoted in The Baltimore Business Journal


“With the rise of the Internet, people have come to expect instant service, yet the match industry is still a smokestack industry,” said Joe Danon….”The production mechanisms all date back to World War II or before — there are no new match factories coming on line — and so the production side has not risen to the level that the current marketplace expects.”

The situation can be remedied. Danon rushes through first orders for new clients, and then gets clients on automatic reorder schedules so that no one ever runs out. He also spends a lot of time making nice to clients who can’t understand why it takes less than a day to get business cards printed, and more than two months to get matchbooks.


As for the presumed bigger problem, the stop-smoking craze, Danon said it hardly comes up any more.
“As an advertising vehicle, restaurant owners have learned that toothpicks don’t cut it. Business cards don’t cut it. They just don’t have the same perceived value,” he said. “You can pay a dollar for a business card and still get better value from a 5-cent matchbook because it is in essence a functional business card. It is something people can use.”


Pic Credit: Salma Hayek Times Magazine

To order your business’ own branded #matchbooks or #matchboxes GoTo: TheMatchGroup or CALL 800.605.7331 to speak with one of our Match Mavens TODAY!


About kingmatch

President of TheMatchGroup. Producers of lowest cost/fastest turnaround branded match books, match boxes, toothpicks, coasters, napkins, branded sugar stick packets, printed paper bags, pens, bottle openers, breath mints to Restaurants, Hotels, Nightclubs, Country Clubs, Tobacconists, Cigar Manufacturers, as well as Candle Makers.
This entry was posted in advertising, ADVERTISING MATCHES, book matches, box matches, Business card, buy matches, camping matches, candle matches, cigar matches, custom printed matches, Feature Matches, functional business cards, get matches, Hotel Matches, How to buy matches, hurricane matches, logo matches, Match, match art, Match book Art, match books, match boxes, match collector, Matchbook, Motel Matches, order matches, printed matches, restaurant matches, TheMatchGroup, vacation matches, where to buy advertising matches, Where to buy matches,, and tagged , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s